Build Your Lash Studio Like a Business — Not a Side Hustle
I’m building a lash brand and studio from the ground up — and showing solo techs how to do the same with clarity, confidence, and content that actually works.

👋 WHY I’M BUILDING THIS
You Don’t Need to Be Loud or Glamorous to Build Something Big
I’m James DeLong — I’m not a lash tech, but I’m launching a lash brand and studio the strategic way. No hype. No guesswork. Just a step-by-step build that solo artists like you can learn from.
If you’re tired of the burnout and ready to go out on your own, I’m showing you everything I’m doing — from studio setup to selling products, from client systems to livestream content. I don’t just sell lash products — I use my studio to test them, capture content, and build trust.
If I can build this from a single chair, so can you.
What You’ll Find Here:
- Tools, systems, and studio gear I actually use
- How I test and market lash products without being the tech
- Livestream + content ideas that sell without being salesy
- Behind-the-scenes strategy for launching your own lash suite the smart way
No fluff. No influencer talk. Just real systems that help you book more clients, create better content, and run a studio that works — even when you’re off the clock.
“
Don’t wait for opportunities, create them.
— James DeLong
Want to launch your one-chair studio the smart way?
Start with the same setup I used — from tools to layout to client systems — inside the free Solo Studio Stack. Then I’ll show you how to grow it, step-by-step.
👉 Download the Free Stack